What is Local SEO?
SEO means search engine optimization , it is optimizing any website, app, or anything according to search engine so that search engine bots can reach your content and then your content can get visibility , views , ranking . Local SEO, is a type of SEO where optimization of a business is done at a local level where its goal is to get online presence and to rank higher in local search results. Suppose there is a business and it is located somewhere (means it has a geographical location) and your business is providing some kind of services or products ,now your business have a website and location, and it requires Local SEO to be done to get your business online presence and making it easy for people who are searching for services or products which your business provides, so that they can reach your business location and get your services or products.
Local SEO Checklist
Here is a checklist which includes what has to be done when you are going to do Local SEO for your business.
1- Your business must have a website
2- Your business must be on Google My Business
3- Local Listings of your business on Local Directories
4- Doing a well On Page SEO for your website
5- Social media presence and more customer reviews
6- Mobile Friendly website
7- Write content which shall be on local topics
1- Your business must have a website
Having a business website can help you at getting more online presence. Your website should have domain address, SSL certificate , web hosting server and your website can have contents which are relevant to your services or products so that it can be easily read and understandable by users of your website.
2- Your business must be on Google My Business
Your business must be on Google My Business where your exact location of your business location, name of your business , phone number , images or videos of your business location or services or products , website of your business, get verified by Google My Business, more good customer reviews.
3- Local Listings of your business on Local Directories
Having your business on local directories , local listings, local backlinks , having your websites mentioned on local business directories, can give more visibility on search engines
4- Doing a well On Page SEO and Technical SEO for your website
Doing On Page SEO at an expert level can make your website easy to find by people searching for your business website ,its services or products. Include your business name , services which you provide or products which you have in your meta tags , contents. Do have a sitemap, and submit each web page of your website on Google search console , link your Google analytics to your website , and more technical SEO points must be checked.
5- Social media presence and more customer reviews
Creating company or business page on LinkedIn, Facebook, and then creating high quality images or videos , and then posting them on Social media channels so you can get more visibility for your business and try to get more engagements on your posts. This can build a good trust between you and your customers.
6- Mobile Friendly website
Your business website must be mobile friendly and desktop friendly , web pages of your website must have a good page speed. Use Google tools like Page Speed Insights or Mobile Friendly test to check whether your website have a good page speed and moreover , it is mobile friendly or not.
7- Write content which shall be on local topics
Your business website or social media channels 's posts or content can be on local topics so that it can become interesting for local customers and when they reach to your posts then they can know about business too. Having a logo on your graphics , creating videos where you show your services or products , enjoying with customers , getting more reviews from customers and later showing them on social media channels.
Local SEO contains more points like Consistency of posting on social media channels , write contents on websites, try to get more customer reviews, engagement from your customers, showing up your business location with Google Map and exact address, having a business email address, having a local phone number or toll free number.
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