Digital Marketing Full course/content syllabus 2024 including all list of Digital marketing topics needed to learn in the latest era of Online marketing.
1- Blogging - Know what is blogging and how one can earn through a free blog. Know how to use your content writing skills to earn money online via a website.
2- SEO - Search engine optimization is a process of understanding search engines algorithm and making your website to gain traffic and rank on search engine. Learn why SEO is important and its types-ON-PAGE AND OFF- PAGE
3- Web Analytics- Learn Google Analytics and how to analyze a website - how many views or clicks or impression are your website getting ,how many organic and social or referral searches are there, where from your website is getting the visitors. Learn about yahoo ,Bing and Google analytics. Learn to install GA4 tags to new website.
4- Google AdWords - Learn how to get your ads for your business or organization or website on Google using AdWords tool. Learn types of google Ads- search ads, display ads, videos ads, smart ads, and more. Learn using AdWords tool and its metrics.
5 - Social Media Marketing - There are many social media platforms -Facebook, Twitter, Instagram, LinkedIn , Reddit etc. one can show their Ads on these platforms too, learn social media marketing .SMM is the best idea to promote or branding your business, services, products etc.
6 - Mobile & Video Marketing - Today, mobiles are one of the best electronic media through which anyone can connect with each other easily.
7- Email marketing - Learn email marketing, this is the best idea to get a customer enroll for your services ,business or buy any product. Many tools are there for email marketing- snip, mailerlite, marketo and more. One can get easily a customer via sending email and telling about your product or services.
8- Content Marketing - Content means any media or articles, you can create images, videos or write articles upon your product and then share on world wide web. People when ,they reach to your images or read articles may get curious and call you to buy products or services. Pinterest is the one best platform for content marketing ,many people reach to businesses via seeing images there. Write a full and best original content for your services or products and then share it on WWW ,you can easily get a customer.
9- Keyword Research- This is the most important in digital marketing. On WWW, many users type and then reach to those websites or videos or images for which they are looking for. You would have to know keywords for your services or products which are mostly searched out on search engines.
I have provided a list of everything ,all topics all syllabus content of digital marketing.
A--BLOGGING
B-- SEO
C-- GOOGLE ANALYTICS
D-- GOOGLE ADWORDS
E-- SOCIAL MEDIA MARKETING
F-- MOBILE AND VIDEO MARKETING
G-- EMAIL MARKETING
H-- ONLINE MARKETING RESEARCH
I-- FREE MARKETING TOOLS
J--LEAD GENERATION WITH PAID ONLINE ADVERTISEMENT
K--MARKETING ANALYTICS--KPI,ROAS, ROI
L--CONTENT MARKETING --INBOUND/OUTBOUND MARKETING
M--B2B, B2C MARKETING
N--PPC MARKETING
O--CPM/CPC/VCPM BID STRATEGIES IN DIGITAL MARKETING
P--KEYWORD RESEARCH FOR ALL SEARCH ENGINES
Q--APP STORE OPTIMIZATION-ASO, SOCIAL MEDIA OPTIMIZATION-SMO,USING FREE & PAID MARKETING OPTIMIZATION TOOLS
R--WORDPRESS WEB DEVELOPMENT
S- AFFILIATE MARKETING
T- CONTENT WRITING
U-COMPETITOR ANALYSIS
V-CREATING BACKLINKS
W-MANAGING MARKETING STRATEGIES WITH MARKETING MANAGEMENT TOOLS LIKE HOOTSUITE, MARKETO, ADOBE, BUZZSUMO AND MORE POPULAR TOOLS
X-CRM- CUSTOMER RELATIONSHIP MANAGEMENT
There are many other topics ,I will include those too soon. Digital marketing has become a brand in terms of marketing so many other trends or topics keeps on coming. I will keep on adding latest trends and topics here. So please keep up a follow. Thankyou!
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